Katie Bunnell’s reading “Craft and Digital Technology” was the key source, contributing to my understanding of this weeks topic. Within the paper, Bunnell discusses how 20th-century mass production has resulted in the elimination of product individuality. Consumers have started to feel disconnected from their products and the brand itself, due to this uniformity. Obviously, companies realised that something needed to be done about this issue, which was leading to “an exponential growth in consumer demand for more personalised and unique products.”
Jumping almost 20yrs forward, in today’s society basically, everything can be personalised. As companies fight back against the threats associated with mass production, consumers are now given the option of purchasing the standard product or personalising it to their own individual desires.
Therefore, it is highly prevalent that mass produced products just don’t make the cut anymore. People want personalisation or at least the option of products that are individual and unique.
For more information on Katie Bunnell’s paper and this week’s topic, refer to my SoundCloud recording below: