BCM330

Culture is DEAD, just get me a job! NO AUSTRALIA

New jobs are being created every day and with the rise of innovation and new technologies… your dream job potentially hasn’t even been created yet? But, what happens to the ‘old jobs’ when we’ve progressed past these so-called ‘primitive ways’?! Newspapers and becoming irrelevant, why physical read the paper when you can read it easily online? Keeping this example in mind, are we drastically losing aspects of our culture alongside this constant growth?

At the moment, Australia is apart of numerous co-production treaties with Canada, China, Singapore and the UK (Screen Australia, 2016). By utilising co-productions, countries are able to broaden their horizons by accessing numerous markets and adopting new forms of creativity, financing and a much broader reach. Essentially,  the basic requirement is that each co-producer instil an element of content from their own country into the film (Middlemost, 2018). These productions allow Australia to have a bigger reach globally, particularly when attempting to compete with massive Hollywood box office hits.

For example, The Great Gatsby (2013) is a co-production (believe it or not) the film doesn’t exactly scream “Aussie” right?! However, I think it’s important to consider the way we’ve become so focused on the financial aspect of the Film Industry, at the expense of losing great Australian content and nationalism.

 

Screen Shot 2018-02-05 at 12.08.30 pm.png
The Great Gatsby Film (2013)

 

Co-productions definitely offer massive advantages, however, there are many others ways for Australian jobs to be created, whilst also increasing our content industry. Australian content shouldn’t have to be moulded around the content of the international market material, Australian creativity is still lingering and needs to be projected more often. Our content does generally flourish throughout our employment opportunities and engaging in co-productions can provide numerous job opportunities and economic return. However, our platform within the Australian Film Industry needs to remain strong, so that ways of distributing Aussie content still get a global shot.

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